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Shake Shack Opens in Moscow

Shake Shack Opens in Moscow


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The popular New York burger chain gets its first location in Russia

Burger chain Shake Shack opens its 15th location outside the U.S.

The popular burger chain Shake Shack is growing and expanding. What originally started out as a hot dog cart in New York City’s Madison Square Park is today a renowned burger chain with 21 locations within the U.S. and 15 more across the world. On Thursday, Dec. 19, Shake Shack will open its newest venture, located in the Russian capital of Moscow.

Shake Shack Moscow will be the first in Russia, while other international spots can be found in the U.K., Turkey, the United Arab Emirates, Qatar, Saudi Arabia, and Lebanon. The Moscow resturant will be situated on the historic Arbat street, and the "fine casual" restaurant is expected "to transform the neighborhood and make Russians think differently about American cuisine," Danny Meyer, whose Union Square Hospitality Group created Shake Shack, told the The Moscow Times.

"It has always been interesting for us to go somewhere sooner than other people," Danny Meyer told the Russian newspaper.

According to The Moscow Times, it took almost two years for Meyer and his company to find the right location in Moscow to open up a resturant.

The Moscow Shake Shack will serve both the classic "American" menu as well as a few items tailored to the taste of the locals. One of the items featured only at the Moscow location is the Meister Dog, a pork sausage topped with cheese sauce, dill pickles, and shallots marinated in beer and fried. For dessert, the location will aslo offer two exlusive varieties of the chain's popular frozen custard, named Charm of the Arbat and the Great Wintry Way.

Though Russia’s Shake Shack ships its beef from Australia, and a few other ingredients from the U.S., the goal for the future is to only use local products.


Shake Shack Unveiled the Recipe for One of Their Most Popular Burgers &mdash Here's How to Make It

If anything can beat biting into a juicy Shake Shack burger at the restaurant, it’s taking that first bite while wearing your pajamas in the comfort of your own home. Now that dream can become a reality with the release of the new Shake Shack cookbook.

The new title by the Danny Meyer-owned chain’s CEO, Randy Garutti, and culinary director, Mark Rosati, includes recipes for dozens of menu favorites available in stores𠅊nd a few items rumored to make their way in.

Shake Shack’s “SmokeShack” burger, shared exclusively with PEOPLE below, is a riff on their classic burger but topped with smoky bacon and cherry peppers instead of lettuce and tomato. The patty is topped with a slice of American cheese, smothered with their signature “ShackSauce” and sandwiched between a toasted potato bun.

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To make the recipe, the book recommends using a sturdy stainless steal spatula to properly smash the burgers in a cast iron skillet and create “the most evenly browned burger.” They also recommend placing a large upside down mesh strainer over the burgers as they cook to keep the grease splatter down𠅊 great tip for making burgers of any kind, really.


You kind of knew something was up back in 2004, when the first Shake Shack opened up in Madison Square Park – and the lines stretched halfway to the Chelsea Piers. Danny Meyer was already one of NYC’s most exalted restaurateurs, with Union Square Cafe, The Gramercy Tavern and Blue Smoke to his credit. But this was his nod to the burgeoning trends of food trucks and comfort food.

Now there are 129 Shake Shacks (seriously, count them), from JFK Airport to Chicago to West Hollywood to Tokyo, Bahrain and Moscow. But oddly enough, nothing has really changed. The lines are still long, the devotees are just as devoted – and Danny Meyer is still one of our favorite New York restaurant honchos.

Naturally, there had to be the cookbook. And this month brings Shake Shack: Recipes & Stories to the bookshelves. No surprise, it feels as comfy and friendly as any of Mr. Meyer’s restaurants, a 131-page look inside the family, philosophy and, of course, the food that make Shake Shack a place that you just can’t not love.

We chatted about the book with Culinary Director Mark Rosati, who also shared with BlackBook the recipes for two of Shake Shack’s most popular burgers.


Shake Shack Is Quietly Building a Global Restaurant Empire

Shake Shack (SHAK) - Get Report may be best-known for serving fancy burgers and frozen custards to huge crowds at its locations in New York City&aposs Madison Square Park and the New York Mets&apos Citi Field, but it&aposs also quietlyਊmassing a restaurant empire overseas.

"In the next two weeks, we will open our first restaurant in Japan, in Tokyo, with the people who originally brought Starbucks to Japan," said Shake Shack CEO Randy Garutti in an interview outside of the company&aposs busy Madison Square Park hot-spot.

Grabbing a cheese-covered crinkle-cut French fry, Garutti�, "we will have some fun Japanese ingredients, [but] the core menu of Shake Shack remains what it is. You may see some macha [powdered green tea] in there, you may see the best chocolate you can find in Tokyo."

In December 2014, Shake Shack entered into an exclusive licensing arrangement with retail and food operator Sazaby League for the development of up to 10 new Shacks in Japan over the next five years. The first location in Tokyo will officially open its doors on Nov. 13. 

Shake Shack&aposs initial restaurant in Japan will cap what has been an active year abroad for the better burger chain. In the second quarter, Shake Shack opened its second location in the U.K. in Westfield Stratford City following a successful launch in London in July 2013. It also debuted a third Shake Shack in Moscow, Russia.

Prior to the upcoming opening in Japan, Shake Shack had 29 locations overseas, with the most dominant markets being the United Arab Emirates and Kuwait restaurants in those two਌ountries represented about half of the chain&aposs overseas spots. The company currently has 47 locations in the U.S. but has said in its IPO prospectus that it eventually plans to open more than 450 stores domestically.

Explained Garutti, "People all over the world are realizing there is a better way to eat a hamburger, and when that happens, Shake Shack has been very successful in places like the Middle East, Istanbul and London." Shake Shack remains on track to open five new international locations in 2015 primarily viaਊ licensing model, which is more lucrative than directly operating locations in high cost international markets.

Licensees pay Shake Shack a fee to open up locations overseas, as well as a percentage of sales on an ongoing basis. Shake Shack pointed out in its prospectus, "[Licensing] historically has been a low-cost, high-return method of growing our brand awareness and provides an increasing source of cash flow."

In the second quarter, licensing revenue surged 20.1% year over year. The revenue stream has made up about 4% of the company&aposs total revenue this year, and that number stands to grow over time as a percentage of the business as Shake Shack opens more international locations using the licensing model. 

CEO Randy Garutti expects high quality growth for investors to chew on in 2016.

Wall Street has soured on Shake Shack&aposs stock lately despite its lucrative long-term prospects overseas and potential to operate about hundreds more U.S. locations over time. Shares of Shake Shack have fallen roughly 16% in the past three months, partly on fears that a wave of shares that could potentially be sold by insiders is a sign of concern about the company&aposs long-term prospects.  

According to SEC documentsਏiled on Oct. 8, early Shake Shack investors have registered to sell up to 26.16 million shares of the company "from time to time" at about $48.48 per share. Some noteworthy early investors could sell shares as part of this secondary offering, including Leonard Green Partners, which owned about 12.8% of Shake Shack as of the date of the filing and could unload about 5 million shares  Shake Shack&aposs founder, Danny Meyer, who owned about 3.5% of Shake Shack at the time, could sell as manyਊs 1.2 million shares.  

Investors have also grown concerned on the earnings prospects of the restaurant sector overall amid rising minimum wages and a slowing U.S. economy, which have tripped up results for high-profile names such as Dunkin&apos Brands (DNKN) - Get Report and Chipotle (CMG) - Get Report .

Garutti had a succinct message for Wall Street when asked what he is most excited about for 2016 -- start paying attention again to the financials. "I think the quality of the growth you are going to see from us and the opportunity to continue our international growth," says Garutti as to what potentially is in store for next year.

But despite its ambitions to bring better burgers to the masses globally, Shake Shack hasn&apost forgotten its roots in New York City, which includes a busy location inside Citi Field preparing for a World Series battle between the hometown New York Mets and visiting Kansas City Royals.

When asked if Shake Shack would be creating a special burger to celebrate the Mets being in the World Series, Garutti was coy, but didn&apost rule it out completely. "We were talking about the Mets today, we don&apost know yet -- if we do something like that it needs to be appropriate, thoughtful and done really well."


Shake Shack® Opens Second Location In Mission Valley

Shake Shack ® opens second location in Mission Valley at 675 Camino De La Reina, San Diego, CA 92108.

Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers and chicken sandwiches (no added hormones or antibiotics – ever), griddled flat-top dogs, fresh-made frozen custard, crispy crinkle cut fries and more. A fun and lively community gathering place with widespread appeal, Shake Shack has earned a cult-like following around the world.

In addition to the Shack classics, the Mission Valley location will be spinning up a selection of local frozen custard concretes: Hopscotch (vanilla custard, chocolate toffee, Mast Brothers Shake Shack dark chocolate chunks and salted caramel sauce), S’more Peanut Butter Please (vanilla custard, peanut butter sauce and peanut butter s’more bar from Elizabethan Desserts) and Pie Oh My (vanilla custard and slice of seasonal pie from Betty’s Pie Whole).

Can’t brave the lines? The Shack will open with the Shack App, allowing guests to order Shake Shack exactly when they want it, right from their phone. With the Shack App, guests can select their food, choose an available pickup time and it will be cooked-to-order and timed to their arrival. Available on iOS and Android.


Shake Shake In A Tub – Addictive Fried Chicken & Fries With Exciting Flavours, Now Halal-Certified

Specialising in innovative, mobile-ready finger foods in a tub, Shake Shake In A Tub has shaken up its menu to offer new, bold flavours.

And it is also Halal-certified.

This Singaporean brand has outlets at the revamped Great World (#B1-K113), Clementi Mall (#B1-K14), Northpoint City (#B2-139) and Our Tampines Hub (#B1-44).

Here’s how it works: choose an item – wingettes and drumettes, fries or popcorn chicken followed by one or more of the flavours then the friendly staff will help you shake it up.

The eight exciting flavour seasonings include Truffle, Cheese, Sour Cream & Onion, Mala, Curry, Barbeque, and the seasonal Kimchi & Salted Caramel.

If you are working from home (WFH), Shake Shake In A Tub is also available for you to enjoy in the comfort of your own home or office via islandwide delivery (link here https://shakeshakeinatub.oddle.me/en_SG) or selected areas (River Valley, Clementi, Yishun, Tampines) via Food Panda, GrabFood and Deliveroo.

Mix and match different pairings. Unleash your inner flavour scientist and make your snack time a fun time. Here’s more:

Shake Shake Chicken ($5.70 for ala carte, $8.70 for combo for 4 pieces. Also available are 8, 12, and 20 pieces)
Shake Shake in a Tub’s Chicken wings – the ultimate game time snack, is composed of team wingettes and team drumettes.

The brand is committed to use the best ingredients, using only fresh chicken and Healthier Choice Symbol-bearing oils.

Plus, it sources all ingredients from Halal suppliers and is in-process for Halal Certification.

Try the chicken coated in either the Original Soy Garlic for a classic flavour, or go for Spicy to add fiery power to your meal.

If this is your first time trying, I would recommend having the Original Soy Garlic. You would find the crackling crisp chicken coated with a layer of savoury-sweet sticky sauce, hat may just remind you of your favourite Korean fried chicken.

However, if you want stronger and more exciting flavours, then simply add .50 to your order of Original Soy Garlic Chicken to level up its taste with your choice of any of the eight flavours.

I would recommend shaking them up with a dose of Asian flavours like the Mala and Kimchi Powder for that spicy kick on the end.

The staff also recommended Salted Caramel which I was initially skeptical about, the contrast of sweet-salty taste somehow worked as well. The sweetness would be the first note you would get, followed by the soy, finished with mellow garlic undertones.

Prices start at $5.70 for 4 pieces. Just add $3.00 to make it a Combo Set, complete with freshly fried crisp fries and a drink.

Shoestring Fries ($3.20 for regular of 1 flavour, $4.80 for large of 1 flavour, $6.90 for huge with 2 flavours, $8.90 for giant with 3 flavours)
Hot, freshly fried shoestring potatoes in your favourite flavours. The only dilemma? There are eight to choose from.

I would recommend seasoning your cooked-to-order shoestring fries with the best-selling truffle.

The dash of truffle powder which would be shaken with the fries in a for a boost of umami flavour. These humble spuds paired with the strong and aromatic powder is a winning combination.

Or get the Mala Fries for a tingling on your tongue. While this may look non-intimidating at first, have a few more at a go and you would feel that addictive sensation on your tongue. Tip: get some water or drink ready nearby.

Curly Fries ($4.20 for regular of 1 flavour, $5.80 for large of 1 flavour, $7.90 for huge with 2 flavours, $9.90 for giant with 3 flavours)
Go curly with fries and add an exciting transformation to your snack.

These bouncy strands of potatoes go well with a dusting of the irresistibly finger-lickin’ Cheese powder or Sour Cream & Onion.

The mix may give the curly fries that familiar tangy, oniony flavour of your favourite chips – only much fresher, hot and potato-y.

Popcorn Chicken ($6.80 for large with 1 flavour $9.90 for huge with 2 flavours, $10.80 for combo with 2 flavoured fries)
Need a filling snack while watching Netflix (Itaewon Class or Kingdom, anyone?) Together, these popcorn chicken will satisfy your craving for crunch and meaty taste.

Try them with the recommended seasonings of smoky and tangy Barbecue or the sweet-savoury and earthy Curry Powder.

While the batter-coated, crispy fried popcorn chicken are still bite-sized, I was glad to find it quite meaty and not mainly flour-coating.

Special stay-home combo now available for islandwide delivery:
2pax Combo: $27.60
4pax Combo: $46.70
6pax Combo: $65.50

Shake Shake In A Tub – Great World
1 Kim Seng Promenade, Great World, #B1-K113, Singapore 237994
Opening Hours: 10:30am – 10pm (Mon – Sun)
https://www.facebook.com/shakeshakeinatub/

Shake Shake In A Tub – Clementi Mall
#B1-K14, The Clementi Mall, 3155 Commonwealth Ave W, Singapore 129588
Opening Hours: 10:30am – 10pm (Mon – Sun)

Shake Shake In A Tub – Northpoint City
Northpoint City #B2-139, 930 Yishun Ave 2, Singapore 769098
Opening Hours: 10:30am – 10pm (Mon – Sun)

Shake Shake In A Tub – Our Tampines Hub
Our Tampines Hub #B1-44, 1 Tampines Walk, Singapore 520940
Opening Hours: 10:30am – 10pm (Mon – Sun)

* This entry is brought to you in partnership with Shake Shake In A Tub.


Shake Shack Revealed The Recipe For Its Cheese Sauce So You Can Put It On Everything

Many restaurants are releasing their iconic recipes to the public, although some are still extra secretive about their sauces. McDonald's Big Mac sauce and Chick-fil-A sauce are some of the industry's best-kept secrets, but Shake Shack has no problem offering up their cheese sauce that would go great with, well, just about anything!

Our new cooking-along series, Shake Shack at Your Shack, is here! In our first episode, our Culinary Director is teaching you how to make our classic cheese sauce at home. Trust us. you&rsquoll want to drizzle this fan favorite on everything! #ShakeShack #AtYourShack pic.twitter.com/yNqmRdXMOI

&mdash SHAKE SHACK (@shakeshack) May 11, 2020

The burger chain posted a video tutorial on its Twitter and Facebook platforms that shows a step-by-step tutorial of making the sauce. To recreate it entirely, you'll need American cheese, cheddar cheese, canola oil, white wine vinegar, jalapeño, onion, salt, peppercorns, heavy cream, and white wine.

Like most of the copycat recipes that have been coming out, there can always be some substitution and improvisation done here and there if you don't already have the ingredients laying around your house. For this recipe, it seems like the main ingredients were the cheeses, cream, vinegar, and onion.

If you're using the full ingredient list, you'll start off by greasing a pan with canola oil, then sautéing onions, jalapeño, peppercorns, and salt. Once the onions are translucent, you'll add in white wine vinegar and white wine, wait for that to reduce down, add in the heavy cream, turn off the heat, and let all those ingredients steep together for about 30 minutes.

From there, you'll strain the cream to separate it from the solid ingredients, put it back into the pan and bring it up to a light boil before whisking in the cheeses. The finished product is that creamy cheese sauce you love to dip your crinkle fries in with your Shake Shack meal, so looks like I'll be putting this on everything for the next few weeks. Don't mind me!


Shake Shack's New Japan Branch: As Burger Chain Opens Doors In Tokyo, Eager Eaters Camp Out Overnight

Gourmet burger chain Shake Shack opened its first restaurant in Japan Friday. Above, signage celebrates the IPO of Shake Shack in New York's financial district, Jan. 30, 2015. Photo: Reuters/Brendan McDermid

Gourmet burger chain Shake Shack expanded to its 10th country Friday, opening its doors in Tokyo in an area called Meiji-Jingu Gaien at 11 a.m. to devotees and connoisseurs so eager, some had been camping out since the previous night, the Wall Street Journal reported. The company has planned to open as many as 10 Shake Shacks in Japan by 2020.

In Japan, "we will have some fun Japanese ingredients, [but] the core menu of Shake Shack remains what it is," Shake Shack's CEO Randy Garutti told the Street in October. The company planned to serve its classic ShackBurger, of course, but "you may see some macha [powdered green tea] in there, you may see the best chocolate you can find in Tokyo," he added. By 11 a.m., some 400 people were waiting outside Shake Shack's doors, Garutti tweeted Friday.

Shake Shack entered into an agreement in December with Sazaby League, a retail and food operator that also helped bring Starbucks to Japan in 1995 although it sold its stake in Starbucks Japan in September 2014.

This year, Shake Shack also opened a second location in the United Kingdom and a third in Moscow. With the opening of the shack in Toyko, it now has 30 branches outside the United States, about half of which are in the United Arab Emirates and Kuwait. It has 47 U.S. locations but is aiming for nearly 10 times that, the Street reported.

Shake Shack went public in the United States in January, with shares initially trading at $21 before soaring the next day to $47. By May, a share cost $97. The price has since fallen by half, and although the company has said it expects revenues of $171 million to $174 million in 2015, some have expressed skepticism it can sustain its success. SEC documents filed in October showed the company's investors had registered to sell more than 26 million shares, the Street reported.


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This Adored Burger Chain Is Aggressively Expanding With 90 New Locations

Getting your hands on a top-notch burger is about to get even easier in 2021. Beloved burger brand Shake Shack has revealed plans for a massive expansion over the next two years. The chain is set to open as many as 90 new company-owned restaurants in both urban and suburban "top-tier real estate" spots, which will incorporate new restaurant formats.

In total, the company has 35 to 40 openings targeted for 2021, as well as 45 to 50 in 2022. Shake Shack's very first drive-thru will also open in the fourth quarter in Orlando after plans were announced last year, according to a presentation held at a recent ICR conference. (Related: McDonald's Is Making These 8 Major Upgrades.)

But the drive-thru isn't the only new restaurant innovation Shake Shack has in store as it eyes even more ways to make digital ordering more convenient than ever. The chain will also incorporate walk-up and drive-up windows in addition to curbside pick-up and in-store pick-up shelves, all of which are meant to facilitate fast contactless transactions with minimal wait times.

And there's good reason why Shake Shack sees its future in the realm of digital orders. They made up well more than half of the chain's sales for every single month since March of last year. That's a stark contrast to the mostly on-premise sales the burger slinger was accustomed to before the pandemic.

Shake Shack only launched curbside pick-up in July, and the chain has seen success in attracting new customers with the new offering. First-time customers made up about 30% of curbside pick-up orders since launch, demonstrating that potential customers are looking for the safest and most convenient options when deciding on a fast casual spot.

For more on the current state of drive-thru options, check out 6 Fast-Food Drive-Thrus You'll Be Seeing Everywhere Soon and 5 Worst Drive-Thrus of 2020. And don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.


6 Things We Learned About Shake Shack in Its IPO Filing

The chain calls itself "fine casual" with a surprising board of directors.

— -- intro: Burger stand Shake Shack filed with the Securities and Exchange Commission today its plans for a $100 million IPO with the New York Stock Exchange under the ticker "SHAK."

The report details founder and board chairman Danny Meyer's blueprint for growth and the New York-based company's recent financial history for the first time. Here are some morsels about Shake Shack:

quicklist:title: J.Crew boss joins Shake Shack's board text: Fashion brand J.Crew Group's president and executive creative director Jenna Lyons joined Shake Shack's board of directors this month, according to the company's S-1 filing.

"Ms. Lyons was selected to our board of directors because she possesses particular knowledge and experience in strategic planning and leadership of complex organizations and retail businesses," the company said in its S-1 filing.

quicklist:title: Shake Shack plans to open 10 new restaurants a yeartext: At least for "foreseeable" future, Shake Shack plans to open "10 new domestic company-operated Shacks each year, beginning in fiscal 2015." At that rate, it will take about 3,000 years for Shake Shack to catch up to McDonald's 35,000 global locations.

quicklist:title: First "West Coast" location is now opentext: Shake Shack opened its "first West Coast" location in Las Vegas today at the foot of the New York-New York Hotel and Casino, naturally. The Las Vegas Shack’s location-specific frozen custard concretes include: "All Shook Up (vanilla frozen custard and chocolate toffee bits blended with a slice of banana peanut butter cheesecake from local bakery Gimme Some Sugar) and Jackpot (vanilla frozen custard, Belgian waffles, strawberry purée, marshmallow sauce and rainbow sprinkles)."

quicklist:title: Shake Shack is profitabletext: The company’s revenue was $82.5 million for the fiscal year that ended Dec. 25, 2013. Its net income was $5.4 million in 2013.

quicklist:title: Middle East's "growth market"media: 27884286text:

Shake Shack has locations in nine countries and the Middle East has been Shake Shack's "most prominent growth market" with 20 locations, the company says. It is followed by Turkey with four, Russia with two (the first of which is pictured with the Russian word for restaurant "pectopah") and the United Kingdom with one. The company's international licensed shacks had average unit volumes of approximately $6.1 million.

quicklist:title: New "fine casual" restaurant category text: Under the leadership of celebrity chef and founder Danny Meyer, Shake Shack describes itself as a "lifestyle brand" that has helped "pioneer the creation of a new fine casual category in restaurants."

"Fine casual couples the ease, value and convenience of fast casual concepts with the high standards of excellence in thoughtful ingredient sourcing, preparation, hospitality and quality grounded in fine dining," Shake Shack's S-1 filing states. "As a pioneer in this new category, we strive to maintain the culinary traditions of the classic American burger stand, while providing our guests a menu of chef-inspired food and drinks. Our signature items are our all-natural, hormone and antibiotic-free burgers, hot dogs, crinkle-cut fries, shakes and frozen custard. We cook our burgers and spin our shakes to order and strive to use the freshest premium ingredients available."


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